Late Night TV Lesson for Local News

There’s a new vibe in late night television with Jimmy Fallon at the helm of The Tonight Show. Unlike many changes, this one feels like the generational torch has been passed. Jay Leno rapping with Justin Timberlake? Not on your life. But all of the other trappings of late night TV are still there — [...]

By |2016-12-13T15:28:03+00:00February 26th, 2014|Uncategorized|Comments Off on Late Night TV Lesson for Local News

Stop. Look and Read: Sensitivity in Social Media

We've mentioned it before, but in light of recent events, it bears repeating. We’re talking about the social media being posted by folks in your newsroom under your station brand. Insensitive posts are damaging. They reflect poorly upon your brand. Especially on twitter where the message is short… often too short. Stations want to use [...]

By |2016-12-13T15:28:03+00:00February 10th, 2014|Social Media|Comments Off on Stop. Look and Read: Sensitivity in Social Media
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